Dave Pell on the Lack of a New Macbook Air

Dave Pell really wants a new Macbook Air from Apple:

I know. The phones, the pads, the watches, those ear things I misplaced. You’ve been busy. There are even new MacBook Pros. I’m sure the kids love the clicky keyboard and that Touchbar thingy. But I’m a grown-ass man. I’m not some punk you can distract by making me ponder which version of black I want on my next iPhone. I want the same keyboard I’ve been getting the hang of for the last decade. I want the same form-factor. I want what’s coming to me. I want the best consumer computing device ever put on a store’s shelf.

I get it. As Apple began to rise in sales and stature, they were praised for innovating instead of giving the customers what they think they wanted. They have lost that clout to an extent. They have a lot more customers now than they did a decade ago, and those customers expect new versions of the products they like in a timely manner. Apple doesn’t operate that way.

Source: Open Letter To Apple – Medium