Dave Pell really wants a new Macbook Air from Apple:
I know. The phones, the pads, the watches, those ear things I misplaced. You’ve been busy. There are even new MacBook Pros. I’m sure the kids love the clicky keyboard and that Touchbar thingy. But I’m a grown-ass man. I’m not some punk you can distract by making me ponder which version of black I want on my next iPhone. I want the same keyboard I’ve been getting the hang of for the last decade. I want the same form-factor. I want what’s coming to me. I want the best consumer computing device ever put on a store’s shelf.
I get it. As Apple began to rise in sales and stature, they were praised for innovating instead of giving the customers what they think they wanted. They have lost that clout to an extent. They have a lot more customers now than they did a decade ago, and those customers expect new versions of the products they like in a timely manner. Apple doesn’t operate that way.
This year marks the 10th anniversary of the release of the iPhone, and expect this story to get a ton of play leading up to the release of the iPhone 8. CNET starts it off with a great article about how the iPhone changed everything.
I still remember the feeling of awe from using the iPhone 3G. The user interface was truly magical and the dawn of apps on the touchscreen was exciting. It was a game changer and it was obvious, even then, the world was in for a major shift.
Expect a lot of articles making fun of those who dismissed the iPhone too. While the ridicule is well-placed, the original price of the iPhone was ludicrous, it only had 2G speeds, and no app store. It was the 3G model that signaled the real future of smartphones.
Apple might be getting rid of the 16GB iPhone in September, but we’re not quite there yet, and in the meantime Google has created a fantastic Google Photos commercial that showcases the app’s “free up space” feature. The ad features one missed photo after another — selfies, graduations, birthdays, Bigfoot sightings, etc. — all because of a phone that has run out of storage. (And yes, this is a headache that some Android users also face.) Google wants you to know that it’s come up with a solution to this potential crisis: once they’ve been backed up to the cloud, Google Photos can erase the local copy of photos and videos captured with your smartphone.
I suspect, though, that inside Apple there was some skepticism about the iPhone SE’s potential audience. Perhaps people at Apple got a little carried away with that same bigger-is-better philosophy and lost perspective about why people might want a low-cost, small, full-featured iPhone.
That’s just speculation. What’s fact, based on what Apple CEO Tim Cook said on Tuesday, is that Apple blew it when it came to its forecasts for how well the iPhone SE would sell. Right now, “overwhelming demand” for the the iPhone SE means that Apple can’t make them fast enough—that used to happen all the time, but it’s been a while since Apple has been behind on iPhone supply.